About Company:
Career Success Visa Immigration LLP is a visa immigration company based in Mumbai, India. The company offers immigration services for Canada PR visas and work visas for Europe. To increase its online presence and generate leads, Career Success Visa Immigration LLP adopted a comprehensive PPC (Pay-Per-Click) management and For PPC Management career success visa immigration approach 4steps Marketing.
Goal:
The primary goal was to generate high-quality leads for Canada’s PR visas and work visas for Europe. Ours aimed to increase the visibility of their services among their target audience and drive traffic to their website to convert visitors into potential clients.
Challenge:
We have several challenges in the PPC campaign, including improving the Click-Through Rate (CTR), reducing Cost Per Click (CPC), reducing Cost Per Conversion (CPCo), and increasing the overall number of conversions.
Approach
We implemented a multi-channel approach for their PPC management. We used Google Search ads and Facebook Lead Form ads to target their desired audience in Mumbai city, India, within the age range of 20 to 45 years. We also worked on improving their landing page to ensure a seamless user experience and higher conversion rates.
Result:
We achieved significant improvements in the performance metrics that include:
- Monthly conversions increased by 300%
- Cost Per Click(CPC) decreased by 34%
- Cost Per Conversion (CPCo) decreased by 31%
Conclusion
Finally, through the PPC management campaign, We successfully generated high-quality leads for Canada PR visas and work visas for Europe and improved their performance metrics. Through Our strategic approach, including the use of Google Search ads and Facebook Lead Form ads, targeting a specific audience, and optimizing their landing page, We achieved significant improvements in their conversion rates and cost efficiency.
