About Clinic
Dentists @ 86 Ave is a dental clinic based in Canada that offers a wide range of dental services including General Dentistry, Crowns And Bridges, Teeth Removal, and more. The clinic approached 4steps marketing to manage their PPC (Pay-Per-Click) campaigns with the aim of generating leads and increasing their online visibility.
Goal
The main goal of Dentists @ 86 Ave was to generate leads for their dental services through their PPC campaigns. They wanted to increase the number of inquiries and appointments for their services, and ultimately grow their patient base.
Challenge
The challenge was to improve the Click-Through Rate (CTR), reduce the Cost Per Click (CPC), and lower the Cost Per Conversion while increasing the overall number of conversions. The dental industry is highly competitive, and Dentists @ 86 Ave needed a strategic approach to stand out and achieve their goals within their budget.
Approach
To tackle the challenges, We implemented a multi-channel approach utilizing Google Search Ads and Facebook Lead Form Ads.
Google Search Ads: We conducted thorough keyword research and created highly relevant and targeted ad campaigns on Google Search. We optimized the ad copies, ad extensions, and landing pages to ensure maximum relevancy and quality score, which helped improve the CTR.
Facebook Lead Form Ads: We created engaging and visually appealing Facebook Lead Form Ads that highlighted the dental services offered by Dentists @ 86 Ave. We targeted the ads to the local audience within the clinic’s service area and optimized the ad placements, ad creatives, and targeting options to maximize conversions.
Results
The results of the PPC management campaign for Dentists @ 86 Ave were:
Monthly Conversions: The number of conversions increased by over 400% compared to the previous months, indicating a significant improvement in lead generation and inquiries for dental services.
CPC: The Cost Per Click (CPC) decreased by 44% on average, which helped Dentists @ 86 Ave to reduce their advertising costs and maximize their budget utilization.
Cost Per Conversion: The Cost Per Conversion decreased by 52% on average, indicating that the campaign was more cost-effective and efficient in generating leads compared to previous efforts.
Overall, Our strategic approach and optimization techniques helped Dentists @ 86 Ave to achieve their PPC goals and improve their online presence, resulting in increased leads and inquiries for their dental services.
