About Company:
Career Success Visa Immigration LLP is a Mumbai-based visa immigration company that specializes in providing immigration solutions to individuals who are seeking to migrate to different countries like Canada, and Europian Countries for PR visas, Work visas. The company has operated for over five years and has established a reputation for its expertise in navigating complex immigration procedures and delivering excellent customer service.
Challenge:
Career Success Visa Immigration LLP faced challenges in sales and marketing management, particularly in lead generation and management. The company was struggling to effectively reach out to potential clients, generate leads, and convert them into customers. The company needed a solution to streamline its sales and marketing processes and improve its overall sales performance.
Solution:
Career Success Visa Immigration LLP contacted 4steps Marketing and discuss their challenges with us. They need a comprehensive & budget-friendly sales and marketing automation solution, to address their challenges. We suggest to The company the free version of HubSpot, a popular CRM (Customer Relationship Management)
HubSpot Configuration Process
HubSpot Form Creation and Integration with Website:
- Creating lead form, Contact form in HubSpot that capture relevant information from website visitors, such as contact details, immigration requirements, and other relevant information.
- Customizing the form fields and design to align with the branding and messaging of Career Success Visa Immigration LLP.
- Embed the forms on the website’s landing pages, contact us page, and other relevant pages to capture leads directly into HubSpot’s CRM.
Integration with Facebook Lead Form:
- Set up a connection between Career Success Visa Immigration LLP’s Facebook Ad account and HubSpot to enable direct integration with Facebook Lead Form.
- Create custom fields in HubSpot to capture the data from Facebook Lead Form, such as name, email, phone number, etc.
- Set up automated workflows in HubSpot to trigger immediate responses, such as confirmation emails or notifications, when a lead is captured from Facebook Lead Form.
Facebook and Google Ad Management through HubSpot:
- Connecting Career Success Visa Immigration LLP’s Facebook Ad and Google Ad accounts with HubSpot to streamline ad management.
- Create, manage, and optimize Facebook and Google Ads campaigns directly from HubSpot’s Ads tool.
- Utilize HubSpot’s reporting and analytics features to track the performance of Facebook and Google Ads campaigns, including lead generation, conversion rates, and other relevant metrics.
Integration of Facebook Messenger with HubSpot Inbox:
- Set up the integration between HubSpot Inbox and Career Success Visa Immigration LLP’s Facebook Messenger account.
- Enable automatic creation of contacts in HubSpot when a lead initiates a conversation on Facebook Messenger.
- Utilize HubSpot Inbox to manage and respond to Facebook Messenger conversations directly from the HubSpot CRM, ensuring timely and efficient communication with leads.
HubSpot Implementation Process:
Email Marketing
To nurture and engage the leads generated through Google and Facebook Ads, We implemented an email marketing campaign using HubSpot. We created a series of automated emails that were sent to leads at different stages of the customer journey. These emails provided valuable information about immigration processes, benefits of immigration, success stories, and other relevant content to educate and engage leads, and eventually convert them into customers.
Lead Management:
To effectively manage leads, We used the lead management features of HubSpot. They captured leads through various channels, such as their website, landing pages, and Facebook lead forms, and stored them in the HubSpot CRM. Leads were automatically assigned to relevant salespeople based on predefined criteria, and salespeople were able to track and manage leads through the CRM, allowing for effective lead nurturing and personalized follow-ups.
Deals Management
To manage deals and sales opportunities, We utilized the Deals feature in HubSpot. We created deals for potential clients who expressed interest in their services and moved them through the sales pipeline, from initial contact to final closure. The Deals feature allowed the sales team to track the progress of each deal, set reminders, and collaborate on deals with other team members, ensuring that nothing slipped through the cracks.
Results:
The implementation of 4steps marketing using HubSpot’s free version significantly improved Career Success Visa Immigration LLP’s sales and marketing management processes. The company experienced the following results:
- Increased Lead Generation: Google and Facebook Ads helped the company generate a consistent stream of qualified leads, resulting in increased inquiries and potential clients.
- Improved Lead Nurturing: The email marketing campaign helped Career Success Visa Immigration LLP nurture leads with relevant and timely content, leading to increased engagement and interest in their services.
- Enhanced Lead Management: HubSpot’s CRM and lead management features allowed the sales team to effectively track and manage leads, resulting in improved lead conversion rates.
- Streamlined Sales Process: The Deals feature in HubSpot helped the sales team effectively manage sales opportunities and close deals, resulting in increased revenue and improved sales performance.
Conclusion:
By leveraging 4steps marketing with HubSpot’s free version, Career Success Visa Immigration LLP was able to overcome its sales and marketing management challenges and achieve significant improvements in lead generation, lead nurturing, lead management, and sales performance. The implementation of Google and Facebook Ads, email marketing, lead management
